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| Marketing Planning at Just Us! Cafés (en Français) |
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| Ref: 9B09AF14 |
| Auteur(s) : Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
| Mots-clés : Marketing Management; Fair Trade; Services; Marketing Planning |
| Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!''s mission is to actively promote fair trade and its benefits for producers in... |