ESSEC Business Cases
Collection de cas en français
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Nouveaux cas de la collection ESSEC Business Cases
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IKEA : Les fondements d'une stratégie révolutionnaire (Version française) |
| Ref: ESSEC_G_070_1 |
| Author(s): J. Barthélémy |
| Keywords: Stratégie délibérée, stratégie émergente; expérimentation, Ikea |
| Le cas retrace l''histoire d''IKEA et la manière dont Ingvar Kamprad, son fondateur, a élaboré sa stratégie. Si de nombreux cas décrivent en détail les stratégies des entreprises, rares sont ceux qui... |
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Toutatis semences de tournesol - Stratégie de distribution en agro-fourniture (Version française) |
| Ref: ESSEC_M_075_1 |
| Author(s): H. Faucher |
| Keywords: Marketing; B-to-B, B2B, BtoB (Business to Business); Plant; Breeding; Genetics; Distribution; Channel; Food; Seed; Variety; Varieties; Competition; Strategy; Market; Industrial |
| En Janvier 2005, Jean-Claude Rinac, Chef de Produit Tournesol France chez Galix Semences, a de bonnes raisons d´être satisfait. Trois nouvelles variétés de tournesol viennent d´être validées pour la... |
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Olymp''IA Flavors, Segmentation de marché B-to-B, arômes alimentaires - Gestion de portefeuille client et micro-segmentation - Partie B (Version française) |
| Ref: ESSEC_M_081_1 |
| Author(s): Hubert Faucher, Marie-Neige Fabre |
| Keywords: Business to Business (B to B, B-to-B, B2B); Marketing, Market; Segmentation, Segment; Customer, Portfolio; Strategic, Group; Flavour; Food, Dairy; Ingredient, Chemistry; Technology, Industry; Key Account Management (KAM); Europe, Application; Core List; ABC |
Part (B) deals with customer portfolio management and 'micro-segmentation', focusing on customers' behaviour and business potential.
Case also available in 'licence établissement': see CCMP... |
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Technology Push Product: Finding New Markets For Beta Fine Powders (French Version) |
| Ref: ESSEC_P_059_1 |
| Author(s): C. Qu, F. Tache |
| Keywords: Chemical products; Technology push; Product innovation; Innovation and technology management |
| This case describes a rather complicated managerial task of looking for potential market for technology push product. Ultimately, innovation is only meaningful if used for new products. One can not... |
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The Poseidon Adventure (French Version) |
| Ref: ESSEC_P_067_1 |
| Author(s): F. El Ouardighi |
| Keywords: Production; Transportation; Supply Chain Management; Public Policy |
| You have been asked by the Ministry of Fisheries (MOF) of Poseidon to design a plan for optimal allocation of sardine catches between the five branches of the sardine sector. The new plan should be... |
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French Auctioneers: From a Local Regulated Market to a Global Competitive Environment (French Version) |
| Ref: ESSEC_G_056_1 |
| Author(s): L. Bourgeon, C. Peron |
| Keywords: Art market; Auction; Deregulation; Environmental analysis; Globalisation; Porter's 5 Forces; PEST factors analysis (political, economic, sociocultural, technological); Stakeholders analysis; Strategic development options; Industry analysis |
| This case describes changes that occurred in the voluntary sales by auction sector in France after the reform of the profession, which took effect in 2002. The interview of Francois Peron - President... |
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Buffer BiAc Acidifiers: Competitive Product Positioning (French Version) |
| Ref: ESSEC_M_014_1 |
| Author(s): H. Faucher, B. Doulle |
| Keywords: Marketing; Business-to-business; B-to-B; B2B; Industrial marketing; Food; Agri-food; Ingredients; Competitive positioning; Competitive analysis; Acidifiers; Industrial inputs; Bio industries; Bio industry; |
| Bio Indus features a European player in the bio industries producing top quality ingredients, among which, a range on acidifiers sold under the brand name 'BiAc'. To move away from the commodity business,... |
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Moulin Rouge (French Version) |
| Ref: ESSEC_M_032_1 |
| Author(s): C. Donada; J. Xuereb; O. Villalon |
| Keywords: Bankruptcy; Turnaround strategies; Marketing policy; Commercial policy; Crisis management; Financial policy; Cabaret; Firm turnaround |
| The Moulin Rouge is the legendary music hall Cabaret, portrayed by world-renowned painters and projected on the silver screen. It has become the very symbol of Paris nightlife and is today almost as... |
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Olymp''IA Flavors, Segmentation de marché B-to-B, arômes alimentaires - Cibler pour croître - Partie A (Version française) |
| Ref: ESSEC_M_080_1 |
| Author(s): Hubert Faucher, Marie-Neige Fabre |
| Keywords: Business to Business (B to B, B-to-B, B2B); Marketing, Market; Segmentation, Segment; Customer, Portfolio; Strategic, Group; Flavour; Food, Dairy; Ingredient, Chemistry; Technology, Industry; Key Account Management (KAM); Europe, Application; Core List; ABC |
| This is a lively and deeply documented case series, dealing with the issues and challenges of business-to-business market segmentation, in the flavour industry context. Given the breadth of the topic,... |
