CCMP-Publishing

Technology Push Product: Finding New Markets For Beta Fine Powders (French Version)

Ref : ESSEC_P_059_1

Auteur(s) : C. Qu, F. Tache

Type de produit : MBA- Masters - Executive students

This case describes a rather complicated managerial task of looking for potential market for technology push product. Ultimately, innovation is only meaningful if used for new products. One can not fully comprehend how to manage new product development without a deep understanding of innovation processes in a global context. Technology push (TP) product is a good example of such a relationship. This case provides practical illustration of how innovation management are intertwined with new product development, and can be used in the first session of a course on the topic of innovation and technology management and / or new product development. This case has been successfully used in one MBA course and one MS course. It is appropriate for graduate students interested in product innovation.

Mots-clés : Chemical products; Technology push; Product innovation; Innovation and technology management

Public : MBA- Masters - Executive students

Secteur d'activité : Chemistry;

13 page(s)

Note pédagogique disponible

Date de situation : 2008

Produits associés

• Technology Push Product: Finding New Markets For Beta Fine Powders (Teaching note - French Version) (ESSEC_P_059_TN_1)