Ivey Publishing
Case collection in English
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Google in China (B) |
| Ref: 9B10E011 |
| Author(s): Deborah Compeau; Yulin Fang; Majela Yin |
| Keywords: Ethical Issues; Management in a Global Environment; Information Systems; Government and Business |
| The case describes the circumstances surrounding Google's reconsideration of its China strategy. Google officially announced in January 2010 that its Chinese website, Google.cn, experienced cyber attacks... |
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"Do It Show": A New Mobile Communications Service in Korea |
| Ref: 9B08A012 |
| Author(s): Youngchan Kim; Changjo Yoo |
| Keywords: Mobile Communication Industry; Brands; New Brand Launching Strategy; Integrated Marketing Strategy |
| This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea's mobile telecommunication companies. As the second-place player in the... |
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Tata: Leadership With Trust |
| Ref: 9B10M025 |
| Author(s): Oana Branzei |
| Keywords: Corporate Social Responsibility; Corporate Social Responsibility; Corporate Social Responsibility; Corporate Social Responsibility; Corporate Social Responsibility; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; |
| The case illustrates the opportunities, challenges and trade-offs involved in the design, evolution and institutionalization of corporate social responsibility (CSR) and corporate sustainability (CS)... |
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car |
| Ref: 9B10M040 |
| Author(s): Francis Spital; David T.A. Wesley |
| Keywords: Global Product; Product Strategy; New Products; Automotive |
| The case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking... |
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Crisis in Japan |
| Ref: 9B02M024 |
| Author(s): Jean-Philippe Bonardi; William Aldridge |
| Keywords: Interest Rates; Economics; Bank Lending; Inflation |
| This case is presented as a dialogue between four friends, who examine the economic crisis that has affected Japan since the beginning of the 1990s and focuses on the current situation of recession... |
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USCO Logistics Incorporated: The Mexican Proposition |
| Ref: 9B00A004 |
| Author(s): Kenneth G. Hardy |
| Keywords: Logistics; Market Analysis; Strategic Alliances; Market Strategy |
| The vice-president of an American logistics services provider considers establishing this service in Mexico where the logistics market is controlled by the banks and is very underdeveloped. He must... |
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Destination Products Inc |
| Ref: 9B02A002 |
| Author(s): Kenneth G. Hardy; Robert Staffen |
| Keywords: Value Chain; Brand Positioning; Product Strategy; Growth Strategy |
| Destination Products Inc. is a leading developer and manager of premium, store-brand frozen food programs aimed at the growing, ready-to-cook home meal replacement market. The chairman of the company... |
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The Ascendance of AirAsia: Building a Successful Budget Airline in Asia |
| Ref: 9B08M054 |
| Author(s): Thomas Lawton; Jonathan Doh |
| Keywords: International Business; Competitive Strategy; Strategic Positioning; Entrepreneurial Business Growth |
| In September 2001, Tony Fernandes left his job as vice president and head of Warner Music's Southeast Asian operations. He reportedly cashed in his stock options, took out a mortgage on his house,... |
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Marketing Planning at Just Us! Cafés |
| Ref: 9B09A014 |
| Author(s): Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
| Keywords: Social Entrepreneurship; Fair Trade; Marketing Planning; Services; Marketing Management |
| Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!''s mission is to actively promote fair trade and its benefits for producers in... |
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Expatica.com: 10 Years of a Dutch Born-global |
| Ref: 9B10M029 |
| Author(s): Christopher Williams |
| Keywords: Media; Product Development; Internet; Internationalization |
| In December 2009, the management team at Expatica.com was undertaking a strategic review of the progress of the company and of the future opportunities for growth. The management team needed to take... |
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Toronto Sun and Caribana |
| Ref: 9B10D002 |
| Author(s): Kenneth J. Klassen; Leanne Miele |
| Keywords: Media; Scheduling; Project Design/Development; Project Management; Critical Path |
| It was June 5, 2008 and the senior promotions coordinator was beginning to feel the pressure of managing a major sponsorship event for the Toronto Sun, a daily newspaper publication in Ontario, Canada.... |
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Cherie Cosmetics Limited: Elegante Division |
| Ref: 9A85L001 |
| Author(s): Kathleen E. Slaughter |
| Keywords: Communications; Interdepartmental Relations |
| The general manager of a division of an international cosmetic company must decide hoe to deal with a lack of response to a memo. The general manager wrote to the vice-president of operations to elicit... |
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Scarborough YMCA: Getting Back on Track |
| Ref: 9B10C014 |
| Author(s): Gerard Seijts; Ken Mark |
| Keywords: Leading Change; Leadership Development; Learning to Lead; Leadership Issues; Organizational Culture |
| The newly appointed general manager at the Scarborough YMCA was discussing her plan of action with the YMCA senior leadership team of the Greater Toronto Area. The Scarborough YMCA had been a perennial... |
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Empire Company Limited: The Oshawa Group Limited Proposal |
| Ref: 9B00N028 |
| Author(s): Thomas W. Bates; Craig Dunbar; Stephen R. Foerster; Chris Lounds |
| Keywords: Acquisition Strategy; Valuation; Mergers & Acquisitions; Financial Analysis |
| An associate director at Scotia Capital Markets must make a recommendation to his client, Empire Company Limited (Empire), regarding a possible bid for rival Oshawa Group Limited (Oshawa). Both companies... |
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Storybook Gardens |
| Ref: 9B06B012 |
| Author(s): Elizabeth M.A. Grasby; Lindsay Brock |
| Keywords: Capital Investment; Advertising; Consumer Analysis; Financing |
| A small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are... |
