INSEAD
Case collection in English
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Turning an Elephant into a Cheetah: The Turnaround of Indian Railways |
| Ref: 5623 |
| Author(s): Zeisberger Claudia; Falcao Horacio; Gehlen Claudia |
| Keywords: Turnaround and Transformation in Corporations; Negotiating with Stakeholders; Managing stakeholders in a trunaround situation; Financial distress |
| The case describes the transformation of Indian Railways, the world's largest employer with over 1.4 million employees, from near-bankruptcy to a profitable and viable business. We follow Sudhir Kumar,... |
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NBGI Ventures: The Direct Energie Investment |
| Ref: 5644 |
| Author(s): Zeisberger Claudia; Piehl David |
| Keywords: Venture Capital;NBGI Ventures;Early Stage Investing;Exit Strategy;Direct Energie;Term Sheet;Electricity Provider;Valuation;EDF;Oil Price sensitivity;Electricity Spot Prices;Benefit of international investor;Negotiations with founders;Pro-rata |
| Direct Energie is a highly successful start-up in the French electricity distribution industry, providing electricity to SMEs. Due to its rapid expansion, the company is looking to raise additional... |
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Sula Vineyards: Indian Wine - "Ce n'est pas possible !" |
| Ref: 5668 |
| Author(s): Narain Dhruv; Zeisberger Claudia; Kapadia Romain; Scott Liz |
| Keywords: Wines;Alcoholic beverages;Venture Capital;India;Private Equity |
| The case outlines the investment details regarding Gem India Advisors equity investment in Sula Wines. After winning a 19% marketshare in the Indian Wine market in less than four years, Sula Wines is... |
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Mandarin Oriental Hotel Group (A) |
| Ref: 5554(A) |
| Author(s): Szulanski Gabriel; Zee Jessica; Jenifer Raver |
| Keywords: Mandarin Oriental Hotel Group;New York;Travel and tourism;Brand;Strategy;Hotel;Spa;Luxury |
| Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel. The case write-ups... |
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VivaKi (A) |
| Ref: 5643(A) |
| Author(s): Ibarra Herminia; Escallon Cristina |
| Keywords: leadership;co-leadership;media;digital;leadership style;leading change;future of advertising |
| This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54M buying power of Publicis' media agencies. Intent on transforming Publicis for the digital... |
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LG Electronics Inc.: Making Waves in the North American Market for Washing Machines |
| Ref: 5463 |
| Author(s): Lajos Joseph; Chattopadhyay Amitava; Park Eun-Ju |
| Keywords: Marketing Strategy; Distribution; Customer Focus; Premium Branding; Emerging Market; Asian Brand; Electronics; Appliances; |
| The LG brand was launched in the US in 2002 with the ambition to build it up as a premium brand. The case outlines LG's strategy in the washing machine category from 2002-2005, during which a series... |
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Swatch |
| Ref: 1853 |
| Author(s): Pinson Christian; Chase Kimball Helen |
| Keywords: Marketing management; International marketing; Consumer behaviour |
| Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded... |
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Investor Growth Capital: The Bredbandsbolaget Investment |
| Ref: 5653 |
| Author(s): Zeisberger Claudia; Piehl David |
| Keywords: Venture Capital;Investor Growth Capital;Late Stage Investing;Exit Strategy;Bredbandsbolaget;Term Sheet;Anti Dilution Provisions;Valuation;Broadband;Add-on Acquisition;Acquisition Synergies;Opportunity Cost of Investment;Minority shareholder issues;Pro-rata;NTL |
| Bredbandsbolaget is a broadband provider that started in the midst of the dot-com bubble in the late 90s. With very high capital expenditure requirements and having struggled to meet its business plan... |
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Bank Waal and Ijssel II |
| Ref: 5571 |
| Author(s): Vermaelen Theo |
| Keywords: Private Banking; Customer Value; Banking Synergies; Management Buyouts |
| The case describes the valuation of various types of customers in private banking and the relationship between the value drivers. It also tries to quantify synergies between asset management and corporate... |
