CCMP-Publishing

Business Cases for Management Programmes / Etudes de cas pour formations au management

CCMP Case Collection Darden Business Publishing ESSEC Business Cases Harvard Business Publishing INSEAD Ivey Publishing



Abstract

Marketing at Wachtell, Lipton, Rosen & Katz

Ref: 9-496-037

Author(s): Lorsch, Jay W.; Graff, Samantha K.

Product type: Case (Field)

Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis Presley of the M&A field." Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.

Subjects covered: Organizational behavior; Managing professionals; Organizational structure; Organizational design; Marketing strategy

Settings: Geographic Setting:New York Number of Employees:500 Gross Revenue:$100 million revenues

8 page(s)

Published in: 1995