ESSEC Business Cases
Case collection in English
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ESSEC Business Cases
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Toutatis Sunflower Seeds: Farm Input Distribution Strategy |
| Ref: ESSEC_M_074_1 |
| Author(s): H. Faucher |
| Keywords: Marketing; B-to-B, B2B, BtoB (Business to Business); Plant; Breeding; Genetics; Distribution; Channel; Food; Seed; Variety; Varieties; Competition; Strategy; Market; Industrial |
| This case features the challenge of marketing new seed varieties for JC Rinac, Sunflower Seed Product Manager at Galix Seeds, one of the top worldwide players in this field. The 'Toutatis' branded new... |
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The Phone House |
| Ref: ESSEC_G_076_1 |
| Author(s): Anastasios Karamanos |
| Keywords: Business Strategy; Business Model; Retailing; Mobile Phone Industry; Cost Advantage; Industry Analysis; Competitive Advantage; Porter's 5-forces |
| This is a case in strategic management that covers the topics of industry analysis, competitive advantage, and vertical integration in a mobile retailing industry. Before moving into the central issue,... |
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Pallas and the "Feez" Feed Enzyme - Crafting BtoB Marketing Strategy |
| Ref: ESSEC_M_077_1 |
| Author(s): Hubert Faucher |
| Keywords: BtoB Marketing; Business-to-Business, Industrial, Strategy; Feed Industry; Additives; Agribusiness; Formulation; Europe; Animal Nutrition; Specialty, Strategic Plan, Planning; |
| 'Pallas is an Austrian firm specialized in feed nutritional additives. 'Feez', one of its key products, is an enzymatic compound which enhances the nutritional value of wheat-and barley-based diets... |
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Volvic The New Equation |
| Ref: ESSEC_M_073_1 |
| Author(s): Olivier Fourcadet |
| Keywords: CSR; Cause Related Marketing; Marketing; Stakeholder; France; Water; Beverage Industry; Trust; Social Responsability |
| Volvic''s marketing team contemplates CRM (cause related marketing) as a possible brand lever for this half a century old bottled mineral water brand. The case presents the market situation, consumers''... |
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Plenium Service Informatique |
| Ref: ESSEC_F_057_1 |
| Author(s): J. Gaspard, M. Burlacu |
| Keywords: Corporate finance; Valuation; Leveraged buyouts |
| In early 2006, the CEO of a French IT services startup faces the challenge of buying out the firm's founder and majority partner. The case describes the company and its business model, the structuring... |
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The Petit Cottage LBO |
| Ref: ESSEC_F_068_1 |
| Author(s): V. Buisson |
| Keywords: Leveraged Buy Out (LBO); Cash Flows; Credit Ratios; Debt Service Coverage Ratio (DSCR); Internal Rate of Return (IRR); Covenants; Restaurant Market; France; SWOT |
| This case places students in the position of a junior consultant, Junior, is working in the leveraged buy out (LBO) department of the Penny Bank. We are at the beginning of 2005, a famous restaurant... |
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Danone Group Rumours of Takeovers |
| Ref: ESSEC_F_071_1 |
| Author(s): F. Declerck |
| Keywords: Finance; Takeovers; Mergers & Acquisitions; Anti-Takeover Defense Mechanism |
| The case is based on reports of rumours of takeover on Danone group in July 2005. It is focused on defence mechanisms against takeover before and after the announcement of takeover, and also on possible... |
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Sanofi Synthelabo-Aventis: The French Connection of Mega Mergers |
| Ref: ESSEC_G_004_1 |
| Author(s): A. Som |
| Keywords: Managing global corporations; Industry analysis; Mergers and acquisitions; Megamergers; Takeovers; Hostile bid; Defense strategy; White knight; Global strategy; Synergy; Product pipe-line analysis; Post-merger integration; Globalisation and internationalisation; European Union, France; National Champions |
| Monday, 26 January, 2004, the 64-year-old Chief Executive of France's Sanofi-Synthelabo SA shocked the genteel French business establishment by launching a 48 billion euro hostile bid for local rival... |
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Saint-Gobain: The Expansion Option in India and/or China |
| Ref: ESSEC_G_005_1 |
| Author(s): A. Som, H. Bindra |
| Keywords: India; China; Glass industry; Emerging country; Strategy; Growth; Expansion |
| Saint Gobain, is a French company and is amongst the leaders in the float glass industry. The company has the strategy of steady, strong and profitable growth. Saint Gobain has been achieving this target... |
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Renault: The Challenge of Restructuring |
| Ref: ESSEC_G_006_1 |
| Author(s): A. Som |
| Keywords: Internationalisation; Managing global corporations; Restructuring; Strategy; Change; Culture; 35 hours work; Strategic human resource management; Leadership; Automobile industry; France; Renault: revenue euros37,525 million, 130,740 employees, Nissan: revenue euros27,064 million, 130,725 employees |
| In 1998, after a period of ten years just prior to the decision of forming an alliance with Nissan, Renault SA had transformed itself from a loss-making French government-run social welfare organisation... |
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LVMH: Managing the Multibrand Conglomerate |
| Ref: ESSEC_G_008_1 |
| Author(s): A. Som |
| Keywords: Managing the global conglomerate; Decentralised organisation; Mergers and acquisitions; Synergy, organic growth, competition; Multi-branded strategy; Star brands; Brand management; Portfolio management; International management; Global operations; Leadership; Bernard Arnault; Luxury goods; France |
| LVMH Moet Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods companies. It operates in wines, spirits, fashion goods, leather goods, perfumes, cosmetics, watches, jewelry... |
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Lafarge: From a French Cement Company to a Global Leader |
| Ref: ESSEC_G_009_1 |
| Author(s): A. Som |
| Keywords: Chief executive officer succession; Portfolio restructuring; Organisational restructuring; Change; Internationalisation; Industry consolidation; Strategy; Growth; Emerging country; Albert Frere; Building materials, cement industry; Holcim; France; China; India |
| Lafarge is a French company that has become the largest building and construction material company in the world. In the last decade, Lafarge has accelerated the pace of its growth into new countries,... |
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Carrefour Chevere ! |
| Ref: ESSEC_G_011_1 |
| Author(s): A. Som, L. Torres |
| Keywords: Managing global corporations; Transnational strategy; International marketing; Cultural influence; Mass consumption; Private labels; Local responsiveness; Growth and adaptation; Promotional campaigns; Retail industry; Food; France; Latin America; Colombia |
| Carrefour, since its merger with Promodes in 1999, is ranked as the French world challenger and the European leader in the retail industry. Carrefour followed an aggressive growth strategy and started... |
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Volkswagen in China: Running the Olympic Marathon |
| Ref: ESSEC_G_022_1 |
| Author(s): A. Som, E. Nicolas |
| Keywords: Strategy; Competition; Internationalisation process; Taxi-strategy; Multinational company (MNC); Entry; China |
| Volkswagen was the first western car maker to enter the Chinese market in 1985. Since then, the Chinese government has deregulated the market in leaps and bounds to attract more foreign direct investments... |
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Aditya Birla Group: Redisigning to Become a Fortune 500 Company Japanese |
| Ref: ESSEC_G_038_1 |
| Author(s): A. Som |
| Keywords: Diversified; Conglomerate; Family business; Liberalisation; Internationalisation; Consolidation; Transformation; Redesign; Change; Restructuring; Culture; Management style; Multinational corporation (MNC); Pilani; India |
| Aditya Birla Group is one of the oldest and largest diversified conglomerates of India. It traces its origin back to the tiny village of Pilani in the region of Rajasthan, where Seth Shiv Narayan Birla... |
