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ESSEC Business Cases
Case collection in English
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| Raffles Hotel Singapore (Student) |
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| Ref: ESSEC_M_087_1 |
| Author(s): Michel Phan |
| Keywords: Hotel Management, Marketing Strategy, Luxury Hotel, Luxury Services Marketing, Southeast Asia, Market Development |
| Despite its internationally well-known brand name, this case study shows how the Raffles Hotel Singapore is still struggling to attract more Asian guests to stay in its rooms. In addition the hotel... |
| CSR: Strategies to Develop Markets |
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| Ref: ESSEC_G_072_1 |
| Author(s): Ashok Som |
| Keywords: Ethics; CSR; Corporate Philanthropy; Strategy; Emerging Markets, India, Africa, |
| This case details the strategies of three corporations that raise questions on the role of the corporation in society. Central to the debate are the issues of corporate social responsibility (CSR),... |
| Deutsche Telekom AG: From a State-owned Monopolist to a Global Leader |
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| Ref: ESSEC_G_085_1 |
| Author(s): Ashok Som, Hannes Gurzki |
| Keywords: Managing a Global Corporation, Deregulation, State-Owned Enterprises, Public Workers, Change Management, Leadership, Ron Sommer, Kai-Uwe Ricke, Rene Obermann, Mobile Phone, Internet, Fixed Line, German Reunification, Internationalization, HR Management, Corporate Governance, Competitiveness of Nations, Telecommunication Industry, Cultural Heritage Restructuring, Deregulation, Liberalization, Internationalization, Strategy, Strategic Reorientation, Competitive Environment, State Monopolies, Telecommunications, Technological Convergence, Administrative Heritage, Changing Mindsets |
| Deutsche Telekom AG is today Europe''s largest telecommunications and information technology service providers and the fourth largest worldwide with a global revenue. It offers fixed-network, wireless... |
| National Basketball Association: Exporting the American Pass-time |
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| Ref: ESSEC_G_086_1 |
| Author(s): Ashok Som, Christopher Rapaport |
| Keywords: Sport League, Organizational Structure, Globalization of Sport, Competition, Exportation of American Business Practice, International Franchise Networks, Coordination, Expansion Strategy, Integration, Resource Sharing, Competitive Strategy, Restructuring, Sports Economics, Culture, Administrateive Heritage |
| The National Basketball Association (NBA) is North America's premier professional men's basketball league. For the last 30 years, the league has enjoyed unprecedented financial success as NBA players... |
| Legrand: A Chance LBO |
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| Ref: ESSEC_F_084_1 |
| Author(s): José Miguel Gaspar, Anne-Marie Carrick |
| Keywords: LBO; Leveraged Buy-Out; Electrical Industry; Deal Structuring; Europe; Wendel; KKR; Mergers and Acquisitions; Debt Capacity; Private Equity; Antitrust; Schneider Electric; Club Deals; Capital Structure; Leveraged Loans. |
| In December 2002, French investment office Wendel and Private Equity firm KKR acquired Legrand, a global leader in low-voltage electric products, in a €4.8 billion leveraged buyout. The deal, the largest-ever... |
| Sanofi Synthelabo-Aventis: The French Connection of Mega Mergers |
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| Ref: ESSEC_G_004_1 |
| Author(s): A. Som |
| Keywords: Managing global corporations; Industry analysis; Mergers and acquisitions; Megamergers; Takeovers; Hostile bid; Defense strategy; White knight; Global strategy; Synergy; Product pipe-line analysis; Post-merger integration; Globalisation and internationalisation; European Union, France; National Champions |
| Monday, 26 January, 2004, the 64-year-old Chief Executive of France's Sanofi-Synthelabo SA shocked the genteel French business establishment by launching a 48 billion euro hostile bid for local rival... |
| Saint-Gobain: The Expansion Option in India and/or China |
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| Ref: ESSEC_G_005_1 |
| Author(s): A. Som, H. Bindra |
| Keywords: India; China; Glass industry; Emerging country; Strategy; Growth; Expansion |
| Saint Gobain, is a French company and is amongst the leaders in the float glass industry. The company has the strategy of steady, strong and profitable growth. Saint Gobain has been achieving this target... |
| Renault: The Challenge of Restructuring |
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| Ref: ESSEC_G_006_1 |
| Author(s): A. Som |
| Keywords: Internationalisation; Managing global corporations; Restructuring; Strategy; Change; Culture; 35 hours work; Strategic human resource management; Leadership; Automobile industry; France; Renault: revenue euros37,525 million, 130,740 employees, Nissan: revenue euros27,064 million, 130,725 employees |
| In 1998, after a period of ten years just prior to the decision of forming an alliance with Nissan, Renault SA had transformed itself from a loss-making French government-run social welfare organisation... |
| LVMH: Managing the Multibrand Conglomerate |
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| Ref: ESSEC_G_008_1 |
| Author(s): A. Som |
| Keywords: Managing the global conglomerate; Decentralised organisation; Mergers and acquisitions; Synergy, organic growth, competition; Multi-branded strategy; Star brands; Brand management; Portfolio management; International management; Global operations; Leadership; Bernard Arnault; Luxury goods; France |
| LVMH Moet Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods companies. It operates in wines, spirits, fashion goods, leather goods, perfumes, cosmetics, watches, jewelry... |
| Volkswagen in China: Running the Olympic Marathon |
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| Ref: ESSEC_G_022_1 |
| Author(s): A. Som, E. Nicolas |
| Keywords: Strategy; Competition; Internationalisation process; Taxi-strategy; Multinational company (MNC); Entry; China |
| Volkswagen was the first western car maker to enter the Chinese market in 1985. Since then, the Chinese government has deregulated the market in leaps and bounds to attract more foreign direct investments... |
| The Petit Cottage LBO |
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| Ref: ESSEC_F_068_1 |
| Author(s): V. Buisson |
| Keywords: Leveraged Buy Out (LBO); Cash Flows; Credit Ratios; Debt Service Coverage Ratio (DSCR); Internal Rate of Return (IRR); Covenants; Restaurant Market; France; SWOT |
| This case places students in the position of a junior consultant, Junior, is working in the leveraged buy out (LBO) department of the Penny Bank. We are at the beginning of 2005, a famous restaurant... |
| Toutatis Sunflower Seeds: Farm Input Distribution Strategy |
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| Ref: ESSEC_M_074_1 |
| Author(s): H. Faucher |
| Keywords: Marketing; B-to-B, B2B, BtoB (Business to Business); Plant; Breeding; Genetics; Distribution; Channel; Food; Seed; Variety; Varieties; Competition; Strategy; Market; Industrial |
| This case features the challenge of marketing new seed varieties for JC Rinac, Sunflower Seed Product Manager at Galix Seeds, one of the top worldwide players in this field. The 'Toutatis' branded new... |
| Pallas and the "Feez" Feed Enzyme - Crafting BtoB Marketing Strategy |
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| Ref: ESSEC_M_077_1 |
| Author(s): Hubert Faucher |
| Keywords: BtoB Marketing; Business-to-Business, Industrial, Strategy; Feed Industry; Additives; Agribusiness; Formulation; Europe; Animal Nutrition; Specialty, Strategic Plan, Planning; |
| 'Pallas is an Austrian firm specialized in feed nutritional additives. 'Feez', one of its key products, is an enzymatic compound which enhances the nutritional value of wheat-and barley-based diets... |
| Danone Group Rumours of Takeovers |
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| Ref: ESSEC_F_071_1 |
| Author(s): F. Declerck |
| Keywords: Finance; Takeovers; Mergers & Acquisitions; Anti-Takeover Defense Mechanism |
| The case is based on reports of rumours of takeover on Danone group in July 2005. It is focused on defence mechanisms against takeover before and after the announcement of takeover, and also on possible... |
| The Phone House |
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| Ref: ESSEC_G_076_1 |
| Author(s): Anastasios Karamanos |
| Keywords: Business Strategy; Business Model; Retailing; Mobile Phone Industry; Cost Advantage; Industry Analysis; Competitive Advantage; Porter's 5-forces |
| This is a case in strategic management that covers the topics of industry analysis, competitive advantage, and vertical integration in a mobile retailing industry. Before moving into the central issue,... |
| Aditya Birla Group: Redisigning to Become a Fortune 500 Company Japanese |
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| Ref: ESSEC_G_038_1 |
| Author(s): A. Som |
| Keywords: Diversified; Conglomerate; Family business; Liberalisation; Internationalisation; Consolidation; Transformation; Redesign; Change; Restructuring; Culture; Management style; Multinational corporation (MNC); Pilani; India |
| Aditya Birla Group is one of the oldest and largest diversified conglomerates of India. It traces its origin back to the tiny village of Pilani in the region of Rajasthan, where Seth Shiv Narayan Birla... |
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