Strategic initiatives are major drivers of organizational progress and are designed to transform enterprise processes or knowledge assets. Unfortunately, many initiatives suffer from poor project mana...

The case explores the acquisition of Body Shop by The L'Oreal group in 2006. Body Shop loyalists were furious at Anita Roddick for "selling" her values and beliefs to The L'Oreal group, who was battli...

Depuis l'été 2011, le Franc suisse connaissait une forte appréciation par rapport à l'Euro. Le 6 Septembre 2011 la banque centrale suisse (BNS) adopte une mesure radicale : elle s'engage à défendre un...

This case analyses the internationalization process of Cosan, the Brazilian leader in the ethanol industry. It analyses Cosan's international development and its approach to global growth through join...

Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovat...